Clare Wade Research

About us
	Clare Wade is a freelance consultant specialising in Qualitative Research. Her work includes social, corporate, business-to-business, creative, design and new product development research for an extensive range of high profile clients throughout Scotland and the UK. Clare's background is in Information Management and Account Planning for some of the best London advertising agencies, including TBWA, CDP and BBH. On moving to Scotland in 1990 she decided to focus on Qualitative research, and has developed particular specialisms in health, government, food and public utlities. As a freelancer she aims to take on only one project at a time so the Client is guaranteed her absolute involvement and commitment to the issues in hand. Clare is a member of the Independent Consultants Group and the Scottish Marketing Association.

	CWR Recruitment is managed by Jean Stott who is AQRP accredited and a highly experienced interviewer and recruiter. Clare and Jean have worked in partnership together since 1997 (and together have been described as a formidable team).



	Who tunes in to the radio at 6pm on a Saturday? Client: Beat 106



	What do IFAs want to read in a newsletter? Client: Royal Bank of Scotland



	Where willl Harris Tweed make a couture hit? Client: Harris Tweed



	How do we segment our trade customers by attitude group, and how do we use this informationto develop better customer service strategies? Client: Curtis Fine Papers



	Clare Wade's clarity of thinking and strategic understanding makes her much more than a researcher. She was voted the researcher we'd most like to go with on a week's researching.